L'Oreal yumwami wongeyeho amavuta PR Impano
Mubyiciro byambere byo gutangiza iki gicuruzwa, ibyamamare bizafasha mukuzamurwa, bityo rero ikintu cya mbere ugomba gusuzuma mugihe utegura paki nuburyo bwo gukurura no gushimisha abakoresha mumashusho kandi ubigiranye ubuhanga, no kwerekana aho ibicuruzwa bigurishwa.
Ukurikije ibyo umukiriya asabwa kandi ashingiye ku gaciro k’ikirango, BXL Creative yashinze itsinda rya serivisi ry’umushinga wa L'Oreal maze ihaguruka i Shanghai inshuro nyinshi gukora amahugurwa n’abakiriya.Bakoze ubushakashatsi bwimbitse bwibicuruzwa, bibanda kubintu bitatu byashushanyije: ubwitonzi, guhuzagurika, no kugereranya.
Ubuhanga
Igikorwa cyiza cyo gupakira ibintu kigomba gutuma abantu bashaka gukora no kugura.Ukurikije agaciro kabantu bo murwego rwohejuru, uwashushanyije yatunganije ijambo ryibanze ryibanze: urwego rwohejuru rwumvikana, ubuziranenge bwumvikana, bushishikaje, budasanzwe, bwiza, kwerekana ingaruka.
Igicuruzwa nyamukuru cyiyi PR impano yisanduku, ubuki mini yubuki, ikoresha nectar nziza ya Manuka kugirango igaragaze aho igurisha ryibicuruzwa bigaragara.
Umubare
Igikorwa cyiza cyo gushushanya kigomba gutandukanywa neza, kandi gupakira imbere no gupakira hanze bigomba kuba muburyo bukwiye.
Imiterere yisanduku yinyuma yigana inzuki, isubiramo kandi igaragaza imikorere-yimikorere iranga ibicuruzwa, ikungahaza ingaruka zigaragara hamwe nibisobanuro, kandi ikagaragaza icyerekezo cyiza cyibicuruzwa.
Imiterere yingoro, ibara ryizahabu ryiza, ipaki nziza ya shell shell, hejuru yisanduku yimpano irimo imbaraga ziteganijwe.Imbere yakira ibicuruzwa bifite agaciro kanini hamwe nigishushanyo mbonera: igishushanyo cyakozwe nubuki buhujwe nindabyo za Manuka nubuki, bihujwe no kumurika kugirango bigaragare neza.