Ikibazo:
Intego yo gukora iyi mpano: L'Oreal yizeye ko iki gikoresho cya PR kizatungura KOL, bikabatera inyungu zo gusangira nabayoboke no kugira uruhare mukuzamura ikirango.Kubwibyo, igitekerezo cya mbere mugupakira ubushakashatsi niterambere: uburyo bwo gukurura no gushimisha abakoresha haba muburyo bwitondewe, no kwerekana ibicuruzwa.

Bitewe ningengabihe ntarengwa yumushinga, kugirango dushyigikire neza iterambere ryitsinda rishya rya L'Oreal, BXL Creative yashyizeho itsinda ryihariye ryumushinga ryibanda mugutezimbere imishinga ya L'Oreal gusa.
Nyuma y'amahugurwa menshi hamwe nitsinda rya L'Oreal no gusobanukirwa byimbitse kubicuruzwa nagaciro kacyo: Iyi REVITALIFT yashyizeho yibanze kumpande nyinshi zirwanya iminkanyari kandi yemerera abakiriya kwibonera igitangaza cyo kurwanya gusaza.Kugirango tugumane ibicuruzwa byingenzi, uburinganire bwacyo no kwerekana ibikorwa byibanze bya "bigaragara ko birwanya inkari", twaje mu gitekerezo cyo gukoresha "inzira yo guhindura abagore" nkinsanganyamatsiko yo gutegura iyi mpano ya PR mu buryo bwa gihanga.

1. Fungura ijambo ryibanze
Ingaruka yo kurwanya inkeke
Ibishushanyo bigezweho byo kugereranya
Kugereranya mu buryo butaziguye MBERE NA NYUMA yo gukoresha ibicuruzwa
MBERE: iminkanyari igaragara
NYUMA: Kuvugururwa
Kugabanuka kurwego rwiminkanyari, kugaragara birwanya kurwanya.Mu kurangiza, ibicuruzwa bipfunyika byahaye abantu uburyo bwimbitse bwikoranabuhanga, imyambarire, hamwe na anti-wrinkle yuzuye.

2. Ikigaragara cyuzuye-cyuzuye cyo kurwanya inkeke
Kugirango ugere kuri iyi mvugo, uwashushanyije BXL yakoresheje indabyo kugirango ahagararire abagore, nubunini kugirango yerekane urwego rwiminkanyari kugirango atange igitekerezo cyo gupima.Hamwe nuburyo bwimikorere ihuza imashini, abaguzi bashoboye kubona uburambe bushya buringaniye burwanya inkari muburyo bugaragara.

Ibice byo guhinduka: igifuniko cya ecran icyarimwe icyarimwe hejuru mugihe gikurura gufungura agasanduku k'imbere, bigatera kumva imikoranire hagati yububiko bwibicuruzwa nabaguzi.Gukuramo igice cya mbere hanze, iminkanyari mumaso yuruhande rwumugore yatangiye kubura kumurongo.

Igishushanyo mbonera cyanyuma cyerekanwe: uburyo bwo guhuza ibitekerezo byerekana ingaruka zuzuye zo kurwanya inkari.
Twifashishije ikadiri yifoto kumurongo winyuma kugirango dushyireho isura yumugore ufite ibibazo byiminkanyari.Mugihe ukuramo agasanduku k'imbere, flip-over ecran yahinduka mumaso yumukobwa mwiza
aho imyunyu ibura ako kanya nyuma yo gukuramo ibicuruzwa, byerekana igereranya ryimbitse mbere na nyuma yo kuyikoresha.
Igishushanyo mbonera cyagaragaje neza ibicuruzwa biranga "bigaragara ko birwanya inkari" na "byinshi-birwanya iminkanyari."Twari twizeye ko iki gikoresho cyifashisha kizagaragaza mu buryo butaziguye ingaruka zigitangaza zo kugabanya iminkanyari no kurwanya gusaza mbere na nyuma yo gukoresha ibicuruzwa kandi bikazana abakiriya uburambe kandi bushimishije bwo kurwanya inkari.